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My Brand Engagements

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What I Do, Why I Do It

I remember sitting there as a very young kid, watching the opening ceremonies of the Olympic Games in Montreal, completely awed by size, scope, and scale of staging an event that is mostly sport, part politics, and all business. From that moment forward, I have developed an unrivaled passion for sport and global events, and have become an incurable Olympic history addict with marketing and communication experience. From its origins and evolution to marketing, strategy, and sponsorship activation, I offer insight into the business and finance of the Olympic Games and large-scale global events. Please hover or click on the boxes below to view my areas of service delivery. I welcome the opportunity to add value to your organization.

 Sport Tourism & Event Marketing

Sports Tourism & Destination Marketing

Increasingly, Olympic Sport Organizations are creating sport events that drive the tourism sector. But might smaller-scale events yield better margins for your event and your destination? We welcome the possibility to assist in creating an event marketing framework that aligns with your broader objectives:​

  • Event Tourism - Policy Development

  • Optimizing Your Digital Strategy

  • Managing Sponsorships - Activation, and Appraisal

  • Hospitality – Ticketing, Transportation & Translation  Services

With sport tourism, the intent to re-visit is the ultimate goal. We'd like to help you get there.

Consulting, Strategy & Policy Development

Idy Sports Developing an Integrated Marketing Plan Workshop

From asset identification to valuation and appraisal, we can help identify the hidden value within your sports organization. We can assist in validating or repositioning if necessary, your sponsorable assets to optimize your market value. Organizations with a footprint in the Olympics or in the major event space, are in a unique position of leverage. Our marketing plan strategy sessions include:

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  • Creating Sustainable Differentiation 

  • Developing the Sports Marketing Framework

  • Evaluating your SWOT / PESTEL Analysis

  • Forensic Audit of your S.M.A.R.T. Goals

  • Communication & PR Strategy​

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Olympic Sport Seminars, Education & Training

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We are proud to partner with the  International Olympic Committee on marketing and strategy initiatives for member Olympic Committees. Working with the Knowledge Management and Sharing Department within the IOC, I have delivered marketing and strategic planning sessions for executive leadership teams of Olympic Committees and Sport Federations worldwide. My core offerings include:

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  • Creating New Revenue Streams for National Olympic Committees

  • Developing an Effective Marketing Plan

  • Sponsorship Rights Activation

  • Negotiating Contracts

  • Improving Brand Visibility – Beyond the “Clutter”

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Talent, Media & Content Development

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As an Olympic Scholar with three decades of experience with the Games, I can offer bold, candid and insightful analysis to a broadcast team. I approach each media appearance with unrivaled preparation and offer a unique perspective based on experiences working with clients around the world.  Areas of expertise around the Olympics and global events include:

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  • The Political History of Olympic Sport

  • Using Major Events for Nation Branding

  • Bidding and Host City Selection Process

  • Marketing, Sponsorship and Finance

  • Creating Event Legacy

  • Media Rights & Licensing

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I look forward to sharing our passion and expertise with your audience.


Contact
 E: info@idysports.com

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TESTIMONIALS

"The Caribbean Media Corporation (CMC) is pleased to showcase on our Caribbean Channel, CaribVision, 'The Olympic Moment – by Idy Uyoe'. 

 

These vignettes are interesting and informative and were a great lead in for our terrestrial stations, who also found them useful to engage their viewers on Olympic facts and history.

 

We encourage further development of such topical programs on matters of general interest, and we look forward to working with Idy Uyoe and his team to showcase these efforts." 

Lori Weatherhead - Team Leader

Caribbean Media Corporation

The Nigeria Olympic Committee engaged Idy Uyoe as a Consultant to conduct a Sports Marketing Workshop for our NOC and affiliated National Sport Federations, and we were quite pleased with the results. From the planning phase of the project, to organization and delivery, Idy asked the right questions and was quite thorough in his preparation and approach. We found his content insightful, his delivery engaging and his sport knowledge quite impressive. Idy clearly understood the unique challenges facing our national sport federations when it comes to attracting sponsorships to fund programme initiatives, and his presentation directly addressed these areas of need. Given the positive feedback we received from delegates, coupled with my own interaction with the Consultant, I enthusiastically recommend Idy Uyoe to those seeking a knowledgeable resource in sport marketing, and the Olympic Sport segment in general.

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Hon Tunde Papoola - Secretary-General

Nigeria Olympic Committee

"Many of our MedMedia orthopedic offices and their physicians are regularly treating professional and national sports teams as well as high school, collegiate and Olympic athletes ... The Olympic Moment with Idy Uyoe segments are interesting and engaging stories and that’s what we want to offer our MedMedia viewers." 

MedMedia

"Idy helped us create an Integrated Sports Marketing Plan for the Olympic Committee. He took the time to ask the right questions, engage members of the Olympic Committee and Sports Federations and asked the right questions required to crystalize our vision. This allowed us to partner on developing a Marketing Plan which was aligned wth our vision, and the right one for our needs."

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Alexis Sharangabo - Secretary-General

Rwanda National Olympic and Sports Committee

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