
Sports History | Events | Media | Marketing
Where Global Sport Meets Strategic Storytelling
Our Brand Engagements

Sports History | Storytelling | Events Analysis
I provide specialized consulting services that integrate historical scholarship with strategic analysis of international sporting events. My expertise supports organizations, media entities, and brands seeking to understand the broader cultural, political, and commercial dimensions of sport.
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Core Competencies
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Historical Research & Content Development - Comprehensive, evidence-based storytelling that enhances documentaries, editorial content, and institutional communications.
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Mega Event Analysis - Strategic evaluation of global competitions—including the Olympic Games, FIFA World Cup, and other major events—focusing on legacy, impact, and geopolitical context.
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Media Engagement & Thought Leadership - Expert commentary and analysis for broadcast, print, and digital platforms, offering depth and clarity on complex sporting issues.
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Sports Marketing and Event Tourism for Sports Organizations - Advisory services on legacy planning, audience engagement, and brand positioning, informed by historical insight and global sport trends.
Please hover or click on the boxes below to view my areas of service delivery. I welcome the opportunity to add value to your organization.
Sport Tourism & Event Marketing
Consulting, Strategy & Policy Development
Increasingly, Olympic Sport Organizations are creating sport events that drive the tourism sector. But might smaller-scale events yield better margins for your event and your destination? We welcome the possibility to assist in creating an event marketing framework that aligns with your broader objectives:​
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Event Tourism - Policy Development
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Optimizing Your Digital Strategy
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Managing Sponsorships - Activation, and Appraisal
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Hospitality – Ticketing, Transportation & Translation Services
With sport tourism, the intent to re-visit is the ultimate goal. We'd like to help you get there.
From asset identification to valuation and appraisal, we can help identify the hidden value within your sports organization. We can assist in validating or repositioning if necessary, your sponsorable assets to optimize your market value. Organizations with a footprint in the Olympics or in the major event space, are in a unique position of leverage. Our marketing plan strategy sessions include:
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Creating Sustainable Differentiation
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Developing the Sports Marketing Framework
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Evaluating your SWOT / PESTEL Analysis
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Forensic Audit of your S.M.A.R.T. Goals
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Communication & PR Strategy​​
Olympic Sport Seminars, Education & Training
Sport Analysis, Storytelling & Content Development
We are proud to partner with the International Olympic Committee on marketing and strategy initiatives for member Olympic Committees. Working with the Knowledge Management and Sharing Department within the IOC, I have delivered marketing and strategic planning sessions for executive leadership teams of Olympic Committees and Sport Federations worldwide. My core offerings include:
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Creating New Revenue Streams for National Olympic Committees
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Developing an Effective Marketing Plan
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Sponsorship Rights Activation
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Negotiating Contracts
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Improving Brand Visibility – Beyond the “Clutter”
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As an Olympic Scholar with three decades of experience with the Games, I can offer bold, candid and insightful analysis to a broadcast team. I approach each media appearance with unrivaled preparation and offer a unique perspective based on experiences working with clients around the world. Areas of expertise around the Olympics and global events include:
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The Political History of Olympic Sport
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Using Major Events for Nation Branding
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Bidding and Host City Selection Process
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Marketing, Sponsorship and Finance
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Creating Event Legacy
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Media Rights & Licensing
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I look forward to sharing our passion and expertise with your audience.